I used to think so as well, however it's only their logo that is stylized like that. The company actually re-stylizes their logo and name often. It used to be "nVidia". Now, it's "nVIDIA". In text on their site, it's "NVIDIA".
The all-caps seems to be how they prefer to be referred to. That's even how they're presented on the Nasdaq (under the symbol NVDA).
For most, the all-caps is considered rude in light of the current internet nomenclature. However, the company is considered a proper noun, so it deserves capitalization. As such, I'm fine with how it is.
In that case, the tag AMD is also all caps. Therefore, in all fairness, the tag ought to be made NVIDIA.
AMD is an acronym.
Still, it's stylized as they wish.
Updated.
thx @gdrewb-valve
Nothing extracted yet.
This is a really tiny thing, and I feel bad for nitpicking, but shouldn't it be
nVidia Drivers?